MOSS LE PETIT

OUR STORY

It all began during a cold Melbourne winter, with a simple idea: children's clothing should be made with care. Care for how it feels on the skin. Care for the people who make it. Care for the world it comes from. 

After more than 30 years in the fashion industry, I'd seen the good - and the not so good. I wanted to create something slower. Something better. Something I'd feel comfortable dressing my own grandchildren in.

It's taken several winters, but here we are - creating thoughtfully made knitwear for children, in partnership with skilled Fair Trade artisans in Peru. We work only with natural and organic materials - no polyester, no harsh chemicals, no exploitation.

We call it KINDNESS YOU CAN FEEL - in the materials, in the making, and in the way each piece becomes part of everyday family life.

Thank you for being here. We hope you'll find something that fits in your little one's wardrobe for a long time.

xx Shirley

Founder and Creative Director, MOSS.


THE MUSE OF MOSS - ELSIE

My grandchildren are also an important part of the team!

From the very beginning, Elsie (my youngest grandbebe) has been my source of inspiration. She's been there for the first test knits, helped choose colours, modelled for fittings and even wore a bird's nest in her hair for our debut photoshoot.

You'll spot her throughout our website and social media - she brings joy to everything MOSS creates.